CLAIM YOUR
SPACE
COMPANY:
SPOTIFY
FOCUS:
CREATORS
campaign, partnerships
type:
COMPANY:
SPOTIFY
FOCUS:
CREATORS
campaign, partnerships
type:
Created with Good Creature Films and Unsnctnd Agency, I led strategy and execution for a 360 Pride campaign in collaboration with the creative and artist teams. The project featured narration by New Orleans icon Big Freedia and custom murals from artists in Detroit, Nashville, and New Orleans (@ggggrimes, @heymiasaine, @brohammed).
The campaign brought Pride to life across digital and physical spaces through a dedicated Pride Hub, exclusive artist content, original singles, global venue playlists, and large-scale outdoor murals in key U.S. cities. Blending storytelling, talent, and community partnerships, the campaign showcased Spotify’s ability to connect culture, creativity, and audience at scale.
