BLACK EXCELLENCE 365
COMPANY:
TUMBLR
FOCUS:
CREATORS
campaign, partnerships
type:
Led the launch of Tumblr’s 2018 #BlackExcellence365, the platform’s first year-round campaign spotlighting Black creators.
Collaborated with creative, engineering, sales, and product teams to highlight hundreds of artists, writers, and innovators while showcasing the influence of the Black community on internet culture.
Orchestrated 360 activations with celebrities, companies, and nonprofits, achieving over 5 million impressions and establishing the campaign as one of Tumblr’s most celebrated and impactful initiatives.
