TOGETHER FOR WHATEVER
COMPANY:
TWITCH
FOCUS:
CREATORS
campaign, partnerships
type:
Led strategy and execution for Twitch’s “Together For” collections—year-long campaigns spotlighting streamers from diverse communities and categories. Each campaign celebrated creators’ impact through storytelling, charitable initiatives, and community engagement.
Partnered with creative, product, and marketing teams to expand discovery and visibility across the platform. Directed over 15 campaigns that blended creator stories with multi-channel activations, earning industry recognition and a Forbes 30 Under 30 honor for redefining creator-driven campaigns.
